Current Role
Vice President of Marketing at
Building and leading Optimum Growth Agency — an internal full-stack marketing operation across a seven-brand healthcare platform: Southwest Women's Oncology · Optimum Infusion · Optimum Human · Optimum Clinical Research Group · Optimum Co-working · United to Cure Cancer · Cancer's Worst Enemy
Experience
Director of Marketing at EngagedMD (2023–2025)
Led all marketing, go-to-market, and growth functions for a healthcare SaaS platform focused on patient education and engagement.
Fractional CMO / VP Marketing via
Woodward Growth Advisory (2020–2023)
Founded and led a fractional marketing and growth practice serving early- to mid-stage healthcare and fintech companies. Selected engagements: Acclivity Health, Kalderos, DreamSpring, RepeatMD, Story Health, Sonara Health
Head of Marketing at Twistle (2016–2020)
Led marketing and sales for an enterprise healthcare SaaS startup focused on patient engagement and care coordination.
Director of Content Strategy at
McKee Wallwork & Company (2013–2016)
Led content strategy, digital performance, and growth for a nationally recognized agency. Founded Swellstarter, an advocate marketing platform.
Earlier Career
Account Supervisor at NextGuest (now Cendyn) · Senior Director of Marketing at LSI Resorts · Marketing Manager at Digital Hostel (Loftstel, MiHostel, Bedford Suites)